As the holiday season approaches, we want to share joyful news with you! Our traditional Christmas pop-up stores are returning to Helsinki, bringing along the magic and warmth of Christmas. 

Since the early days of Mähöne, we've been active participants in various Christmas markets. In the initial years, our underwear was sold from milk carts scattered around Helsinki. However, in recent years, our go-to spots have become the charming cottages at Kolmensepänaukio and Tuomaan Markkinat. You'll find us there again this upcoming season.

This year, we're excited to unveil an entirely new pop-up at the Tampere Christmas Market! The Tampere Christmas Market store opens its doors on December 2nd.

Our pop-up stores provide an excellent opportunity to explore our products up close, allowing you to find the perfect sizes and colors. Additionally, gift boxes are available at our pop-up locations, making it a breeze to wrap up our underwear and place it under the Christmas tree.


  • Tuomaan Markkinat at Senaatintori from December 1st to December 22nd Open: Sun-Thu 11 am - 7 pm, Fri-Sat 11 am - 8 pm

  • Kolmensepänaukio from November 24th to December 23rd Open: Mon-Fri 12 pm - 8 pm, Sat 11 am - 8 pm, Sun 11 am - 6 pm


  • Tampere Christmas Market from December 2nd to December 22nd Every day from 11 am - 7 pm

Let's make this holiday season unforgettable together! We look forward to meeting you in our Christmas pop-up stores and sharing the joy of the season.

Warmest regards,

Mähöne Brothers

November 24, 2023

Every day starts with underwear