Iivo Niskanen joins Mähöne as an underwear designer

We - Mähöne have agreed on a multi-year collaboration with Finnish cross-country skiing superstar Iivo Niskanen. Iivo will design underwear with Mähöne and his first product will be released in autumn 2023. 

We, at Mähöne couldn't hope for a better partner to collaborate with. Iivo is one of Finland's most successful athletes of all time. Cross-country skiing also perfectly encapsulates Finnish mentality, which Mähöne also strives to represent. Iivo has known our product for a long time. In addition to this, his sense of humor and interest in materials have made the collaboration very easy-going.

You can check Iivo's comments from the video above. Video is Finnish with English subtitles.

- MB

June 30, 2023

Every day starts with underwear