Iivo Niskanen joins Mähöne as an underwear designer
We - Mähöne have agreed on a multi-year collaboration with Finnish cross-country skiing superstar Iivo Niskanen. Iivo will design underwear with Mähöne and his first product will be released in autumn 2023.
We, at Mähöne couldn't hope for a better partner to collaborate with. Iivo is one of Finland's most successful athletes of all time. Cross-country skiing also perfectly encapsulates Finnish mentality, which Mähöne also strives to represent. Iivo has known our product for a long time. In addition to this, his sense of humor and interest in materials have made the collaboration very easy-going.
You can check Iivo's comments from the video above. Video is Finnish with English subtitles.
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