About us

The Company

Mähöne is a Finnish underwear enterprise founded by three childhood friends from Helsinki, Finland. It all started with a half of an idea but developed through countless hours of trial and error towards dedication and craftsmanship. Our philosophy in making underwear is first and foremost about quality. Our goal is to make the best underwear in the world and we have been striving to reach this goal since 2010


Introducing Mähöne underwear – the ultimate choice for quality and authenticity. We believe that every person deserves to feel comfortable and confident in their underwear. That’s why we use only the finest materials and craftmanship to create underwear that feels and as good as it looks.

Our core values of quality, authenticity and equality are reflected in every aspect of our brand, from our design process to our commitment to ethical and sustainable practices. We believe that every person should have access to underwear that reflects their individuality and style. This is why we offer a range of sizes and styles to fit everybody.

And why choose brown? Brown is a color of rich soil and humility, and it reminds us to stay grounded and true to ourselves. It’s a color that transcends race, gender, and identity, and that is why we made it our signature colour.

So choose Mähöne underwear and maybe even choose brown. You’ll experience the ultimate in quality, authenticity and equality.